SwissWeek is going to Chengdu!
60’000 Visitors, the presence of 43 Leading Media Provider and 11 Million CNY of Calculated Media Value are just some of many figures underlining the success of the 5th Edition of SwissWeek in Shanghai! The time has therefore definitely come to expand this exclusive event and penetrate deeper into China. The direction we take is West, to the culturally-rich city Chengdu. Chengdu and whole Southwest China has experienced an exceptional up-rise in its economy and shows high potential for much more to come. This development and the importance of the area to Switzerland has been marked by the opening of the Consulate General of Switzerland in Chengdu in November 2016, which strongly supports the SwissWeek Chengdu as Official Patronage.
The purpose of SwissWeek in Chengdu remains the same as in Shanghai, which is to increase the Brand Recognition of Swiss Companies in China. The big difference is the Wide Audience in West China, which is going to have for the First Time the opportunity to experience Swissness in one concentrated venue.
Top Location and Occasion in Chengdu
SwissWeek Chengdu 2017, on Chunxi Road: November 1st to 5th, 2017
SwissWeek Chengdu is going to take place on the pedestrian street Chunxi Road, which is located in the heart of the commercial centre in Chengdu. Chunxi Road is just next to the well-known shopping and leisure village Taikoo Li and the International Finance Square (IFS), one of the trendiest and upscale shopping complexes in the city. The pedestrian street has an average daily people flow of over 300’000. This people flow competes even with the Time Square in New York! Chunxi Road is, therefore the best visible location in Chengdu to promote your Swiss brand and products to potential Chinese customers and partners.
Additionally, to the already huge people flow, is the SwissWeek Chengdu the official kick-off Event of the Chengdu Shopping Festival. The Shopping Festival attracts even more Chengdu citizens to this commercial centre, looking for a great experience.
SwissWeek Chengdu 2017 on Chunxi Road: November 1st to 5th, 2017
With over 1.3 billion inhabitants, China is the world’s biggest consumer market. In 2016, the private Chinese consumption was estimated to be worth $4.5 Trillion dollars. China’s consumer economy is projected to expand by about half, to $6.5 trillion, by 2020 (Economist Intelligence Unit: BCG analysis). There are many great opportunities in China for Swiss companies to enter the market or further increase their market share. SwissWeek China offers a unique platform to Swiss companies / brands to:
- Meet and interact with their potential and existing customers in the key cities of China
- Market their products and brand
- Promote the “Swissness” of their brand under official Patronage of the General Consulate of Switzerland in Chengdu to differentiate themselves from their international competitors
- Beneficiate from the on-site, offline and online exposure SwissWeek China offers
- Conduct direct sales at the exhibition
- Be present in an outstanding location of the busiest shopping street in Southwest China
- Increased visibility for sponsors
Standard Booth (9m2, 3×3)
Big Booth (25m2, 5X5)
Fully equipped and tailor-designed booth
Participants & Sponsors
Thank you for your interest in participating in the SwissWeek Chengdu. For further information, including sponsor packages, contact us kindly at firstname.lastname@example.org or +86 (0)21 6170 1380 to learn more about the SwissWeek Chengdu or read our SwissWeek Chengdu Introduction 2017.
The SwissWeek is a growing platform in China, whose goals are to increase the visibility of Switzerland’s brands and products as well as to promote its culture and image to a large Chinese public, therefore providing an enhanced platform to Swiss brands for direct marketing and sales.
Rules and Regulations
Standard rules of participation for Swiss Companies Adhesion to rules of participation these rules of participation are enforceable to all participants and sponsors applying to the SwissWeek 2017.
Be present with your Swiss brand at the only one exhibition platform of Switzerland in China where you have the possibility to sell your products to your Chinese customers directly in the middle of Shanghai. We achieve an ambiance which no Swiss brand could do by its own. But all together create a familial atmosphere within a “Swiss Village” where people like to spend their time, taste a little bit of Switzerland and discover your brands and products.
SwissWeek 2017 in Huaihai Park, Shanghai: May 10th – 14th 2017
Huaihai Middle Road is one of the two major shopping streets in the heart of Shanghai. Compared to the touristy Nanjing Road, Huaihai Road is the preferred destination of local residents. About 400 Shops are located on the Road and an average of 400,000 pedestrians is visiting Huaihai Road every day. The Huaihai Park is, therefore the best visible location in Shanghai to promote your Swiss brand and products to potential Chinese customers and partners.
The SwissWeek exhibition area at HuaiHai Park is built as a small Swiss village. Additional to the presentation of your company and your products in your booth you have the possibility to sell your products directly, to distribute your marketing material, surveys and loyalty programs and to make a show on our event stage.
- Around 100'000 visitors
- 20+ brands
- 300’000 cars on HuaiHai Middle Road
- Media invited to opening ceremony
- Swiss artists, musicians and movie director flew in
- Events for companies and institutions