SwissWeek is going to Chengdu!

60’000 Visitors, the presence of 43 Leading Media Provider and 11 Million CNY of Calculated Media Value are just some of many figures underlining the success of the 5th Edition of SwissWeek in Shanghai! The time has therefore definitely come to expand this exclusive event and penetrate deeper into China. The direction we take is West, to the culturally-rich city Chengdu. Chengdu and whole Southwest China has experienced an exceptional up-rise in its economy and shows high potential for much more to come. This development and the importance of the area to Switzerland has been marked by the opening of the Consulate General of Switzerland in Chengdu in November 2016, which strongly supports the SwissWeek Chengdu as Official Patronage.

The purpose of SwissWeek in Chengdu remains the same as in Shanghai, which is to increase the Brand Recognition of Swiss Companies in China. The big difference is the Wide Audience in West China, which is going to have for the First Time the opportunity to experience Swissness in one concentrated venue.

Official Consul Letter

 

Top Location and Occasion in Chengdu

SwissWeek Chengdu 2017, on Chunxi Road: November 1st to 5th, 2017

SwissWeek Chengdu is going to take place on the pedestrian street Chunxi Road, which is located in the heart of the commercial centre in Chengdu. Chunxi Road is just next to the well-known shopping and leisure village Taikoo Li and the International Finance Square (IFS), one of the trendiest and upscale shopping complexes in the city. The pedestrian street has an average daily people flow of over 300’000. This people flow competes even with the Time Square in New York! Chunxi Road is, therefore the best visible location in Chengdu to promote your Swiss brand and products to potential Chinese customers and partners.

Additionally, to the already huge people flow, is the SwissWeek Chengdu the official kick-off Event of the Chengdu Shopping Festival. The Shopping Festival attracts even more Chengdu citizens to this commercial centre, looking for a great experience.

Chunxi Road

Chunxi Road, Chengdu, China

IFS

IFS new look(2)
 

Why Exhibit

SwissWeek Chengdu 2017 on Chunxi Road: November 1st to 5th, 2017

 

Participants & Sponsors

Thank you for your interest in participating in the SwissWeek Chengdu. For further information, including sponsor packages, contact us kindly at swissweek@sim.biz or +86 (0)21 6170 1380 to learn more about the SwissWeek Chengdu or read our SwissWeek Chengdu Introduction 2017.

The SwissWeek is a growing platform in China, whose goals are to increase the visibility of Switzerland’s brands and products as well as to promote its culture and image to a large Chinese public, therefore providing an enhanced platform to Swiss brands for direct marketing and sales.

 

Rules and Regulations

1Article 1 – Exhibitor
The company registered for the event is the Exhibitor of the event. It is not allowed to sub-rent one booth to another company or to introduce products that do not belong to the Exhibitor.
2Article 2 – Booth
Exhibitors are obliged to use the booths provided by the Organizer. The Organizer alone is responsible for booth allocation. If Exhibitors wish to arrange themselves a booth, they must obtain the prior approval of the Organizer and exclusively use suppliers approved by the Organizer.
3Article 3 – Exhibited products
All exhibited products are Swiss common consumer products. They are of Swiss origin or reflect the Swiss way of life or Swiss taste. The products shall be displayed in an aesthetic way and the booths shall be kept clean. The products need to be presented in the booth provided and shall not interfere or cause discomfort to other participants (space, noise, smell). All products need to be originals. The Organizer cannot be liable regarding any counterfeit products. Exhibitors are responsible for their edible and drinkable products. The Organizer cannot be liable for any food safety problems.
4Article 4 – Content
Any content provided by the Participants to the Organizer might be used for online or printed communication material. The Participants are responsible for providing accurate and lawful information in regards to local legislation and copyrights.
5Article 5 – Printed material
Badges, invitations and other printed material distributed by the Organizers cannot be reproduced or used for monetary gains.
6Article 6 – Videos & Photographs
The participants accept that videos, photographs and sounds can be recorded and freely used for communication and promotion material by the Organizer.
7Article 7 – Insurance
The Organizer has contracted an insurance for damages caused by the exhibition to third parties. The Exhibitors shall contract insurance for their material, exhibits and staff. The Organizer will not be held liable for damages during the SwissWeek.
8Article 8 – Exhibitor’s manual
An Exhibitor’s manual will be provided by the Organizer to the Exhibitors who shall read it, accept it, follow it and provide the relevant information, in particular regarding the needed equipment.
9Article 9 – Official regulations
The Participants shall not violate any local laws and regulations and respect the rules of Chunxi Road.
10Article 10 – Selling
Selling is authorized if the products are already duly imported, registered and sold in China through a company registered in China. All official authorizations have to be obtained by the Exhibitor and provided upon request to the Organizer at any time. Exhibitors should ensure attractive prices.
11Article 11 – Contribution for gift bags
Each Exhibitor should provide min. 50 samples or gifts to the Organizer for the gift bags which will be handed out to VIPs and journalists.
12Article 12 – Tasting & Gifts
The Organizer encourages Exhibitors to have their product tasted by the visitors and to offer gifts to the public. The Organizer fully encourages any activities and stage usage (“SwissWeek Moments”). The Exhibitor shall inform and receive the approval of the Organizer about such activities.
13Article 13 – Timing
Exhibitor should strictly respect the opening and closing time of the exhibition, as well as the rules of participation and the manual. The equipment and booth provided to the Exhibitors shall remain in their original condition. Any damage caused to the infrastructure or the park shall be charged to the Exhibitor.
14Article 14 – Registration & Participation fees
Companies that wish to participate at this event should send their registration form before the deadline (April 20th, 2017) to the Organizer as well as pay on time their down payment and participation fees. Unless the Organizer refuses the admission of the participant, the signature of the application form constitutes a clear and irreversible commitment. The Organizer reserves the right to not process any admission sent after the deadline indicated on the application for admission.
15Article 15 – Sponsorship & Exposure
Sponsorships are upon availability. The Organizer has the final word regarding the publication schedules and coordination. Promotional texts should be newsworthy or bring an added value to readership and customers. Content exceeding the word limit given by the Organizer will be cut or rejected. The Organizer reserves the right to reject and/or edit all news submitted. The Exhibitors must provide content respecting local regulations and cannot include offensive or sensitive topics in the host country.
16Article 16 – Late Payment or failure to pay
Any outstanding amount as per date stated in the application form shall lead to penalties amounting to three times the legal interest rate, which shall begin to run as of the day following the due date stated on the invoice. In the case of a payment failure, the Organizer reserves the right to reallocate the space and forbid the participant to exhibit. The full participation fee remains due to the Organizer.
17Article 17 – Cancellation – Exhibitor
The Organizer shall receive any cancellation from the participants by written notice. Any Exhibitor, who cancels his participation after the registration and payment of 30% of the participation fees or more, will not be reimbursed and the full participation fee remains due to the Organizer.
18Article 18 – Cancellation – Organizer
The Organizer has the right to cancel the event at any time if its organization is impossible. In this case, only down payments to the Exhibitor will be reimbursed without any interest. If the event has to be cancelled due to force majeure, any official request or any course out of the organizers’ capacity, the full participation fee remains due and will not be reimbursed.
19Article 19 – Liability of the Organizer
The Organizer shall not be hold responsible for any financial losses suffered by the Exhibitors.
20Article 20 – Sanctions and disputes
Shall the rules of participation’s be breached by an Exhibitor, the Organizer shall issue a written notice and reserves the right to close the Exhibitor’s booth without any compensation. Any legal dispute shall be settled by the arbitration court under ICC rules and regulations in Shanghai.

Standard rules of participation for Swiss Companies Adhesion to rules of participation these rules of participation are enforceable to all participants and sponsors applying to the SwissWeek 2017.

SwissWeek Shanghai

 

Be present with your Swiss brand at the only one exhibition platform of Switzerland in China where you have the possibility to sell your products to your Chinese customers directly in the middle of Shanghai. We achieve an ambiance which no Swiss brand could do by its own. But all together create a familial atmosphere within a “Swiss Village” where people like to spend their time, taste a little bit of Switzerland and discover your brands and products.

Official Release
 

Shanghai Concept

SwissWeek 2017 in Huaihai Park, Shanghai: May 10th – 14th 2017

Huaihai Middle Road is one of the two major shopping streets in the heart of Shanghai. Compared to the touristy Nanjing Road, Huaihai Road is the preferred destination of local residents. About 400 Shops are located on the Road and an average of 400,000 pedestrians is visiting Huaihai Road every day. The Huaihai Park is, therefore the best visible location in Shanghai to promote your Swiss brand and products to potential Chinese customers and partners.

The SwissWeek exhibition area at HuaiHai Park is built as a small Swiss village. Additional to the presentation of your company and your products in your booth you have the possibility to sell your products directly, to distribute your marketing material, surveys and loyalty programs and to make a show on our event stage.

  • Around 100'000 visitors
  • 20+ brands
  • 300’000 cars on HuaiHai Middle Road
  • Media invited to opening ceremony
  • Swiss artists, musicians and movie director flew in
  • Events for companies and institutions
 

Exhibitors

SwissWeek Shanghai 5th edition, 2017 @ Huaihai Park

  • IQAir
  • Natrapure
  • Appenzeller beer logo
  • Solis logo
  • swissmooh logo
  • SwissWeek China Exhibitor - Xellent Vodka

Sponsors In-Kind

  • alta terra logo
  • Emmi pure Swiss logo
  • logo of Etter
  • kempinski hotels logo
  • satis trading shanghai
  • swissmooh logo

SwissWeek Shanghai 4th edition, 2016 @ Huaihai Park

  • SwissWeek China Exhibitor - Xellent Vodka
  • swissmooh logo
  • Solis logo
  • Royal Comfort logo
  • Ovaltine logo
  • Natrapure
  • Mošvenpick coffee logo
  • KUHN RIKON switzerland logo
  • Emmi pure Swiss logo
  • boneco logo
  • Appenzeller beer logo

Sponsors SwissWeek - 4th edition

Gold

Event

In Kind

  • satis trading shanghai
  • logo of InterContinental Hotels and resorts
  • logo of Etter
  • eClean Logo
  • alta terra logo
  • kempinski hotels logo
  • Emmi pure Swiss logo
  • swissmooh logo

SwissWeek Shanghai 3rd edition, 2015 @ Huaihai Park

  • Swiss Kaegi logo
  • HeroBaby 天赋力 logo
  • Emmi pure Swiss logo
  • Buhler logo
  • boneco logo
  • babynes logo
  • Badilatti Cafe

Sponsors SwissWeek - 3rd edition

Gold

Silver

In Kind

  • Appenzeller beer logo
  • satis trading shanghai
  • boneco logo

SwissWeek Shanghai 2nd edition, 2014 @ Huaihai Park

  • swissmooh logo
  • Swiss Kaegi logo
  • Emmi pure Swiss logo
  • boneco logo
  • Swiss Ardo logo
  • Natrapure

SwissWeek Shanghai 1st edition, 2013 @ Yandang Road

  • Geberit logo
  • Emmi pure Swiss logo
  • Swiss Ardo logo