Mission

SwissWeek China’s mission consists of offering a free entrance exhibition to a large public in different key cities of China to increase awareness of Switzerland, promote the Swiss culture and traditions and exchange about its expertise in key sectors such as high-tech, education, sciences, and sustainability. Furthermore, the SwissWeek China provides an enhanced platform for Swiss brands to meet their existing and potential Chinese customers, promote their brand and the company’s image and directly sell their Swiss products in outstanding locations belonging to the top shopping streets of China.

- Peter Spirig

President Franke Asia


I truly believe that Swiss brands should use this platform to showcase what Switzerland is capable of, what kind of fantastic brands there are and also give an opportunity to attract a lot of people coming to a spot in the middle of Shanghai over a couple of days to really get the word out that there are a number of brands they are open for business.

- Jean-Jacques de Dardel

Ambassador of Switzerland to China


The SwissWeek in Shanghai is one of those joyful events which should bring people together around an ocean of quality, availability and common interests.
Embassy of Switzerland in China
 

Organizer Information

sim (selective international management) Co. Ltd. is a Swiss consulting company based in Shanghai, providing support to foreign and domestic companies primarily doing business in China or in partnership with Chinese enterprises. Our strengths lie in the management of local operations and projects; we initiate, implement and operate ventures successfully with and for our clients. We provide customers with practical sustainable solutions by applying comprehensive, integrative instruments to achieve optimal, long-term management systems for profitability. We employ a multicultural team composed of both, local and expatriate talents. With expertise and experience in diverse business areas and industries, we provide specific and customized services to our client companies by assigning the ideal sim professional to meet the exact needs. Visit our website for more information: sim.biz


sim realized that, besides all professional services, the Companies were in need of a direct access to Chinese Consumers. The SwissWeek was built to grant this access to Swiss Brands and is up to now the most efficient and most solicited Swiss B2C Platform in China.

 

Development of the SwissWeek Platform

2013
In May/ June 2013 the first SwissWeek in Shanghai took place at YanDang Road under the Patronage of the Consulate General of Switzerland in Shanghai. The 4-day event gave the public a first insight of Switzerland and the products it has to offer. Despite bad weather, more than 70’000 people visited the 22 Swiss booths with a main focus of Swiss consumer goods and services such as F&B, home appliances, as well as technology, education and business promotion. Cultural activities were also included in the program with special entertainment for Children to celebrate the Children’s day on June 1st.
2014
Following the successful results of the first edition of the SwissWeek Shanghai in 2013 and all the positive feedbacks, SwissWeek China‘s second edition took place in May 2014. A small “SwissVillage” was built at Huaihai Park and 15 Swiss companies and institutions were present to showcased their Swiss products and brands to about 75’000 visitors. From an entertainment point of view, an Alphorn music group from Switzerland enchanted the audience with traditional Swiss music and a Swiss movie night was organized.
2015
Close to 90’000 people visited the Swiss Week 2015 in Shanghai which again was a successful event for 16 brands and the Swiss institutions in Shanghai. This year was a special occasion, the celebrations of the 65th anniversary of bilateral relations between Switzerland and the People’s Republic of China. The SwissWeek 2015 showed again cultural performances, exhibitions and events such as a talented musician who played the traditional Swiss instrument Hackbrett. Since 2015 many products promoted at the Swiss Week are available online on the Weidian Shop called “SwissMarket”. In July 2015 Swissinfo became an official Media Partner of SwissWeek China.
2016
The SwissWeek Shanghai 2016 was successfully hosted again in the heart of Shanghai in Huaihai Park. Attended by 25 brands and sponsors, SwissWeek Shanghai welcomed close to 60’000 visitors during the exhibition. The paper cutting artist Mrs. Sonja Zueblin was invited to showcase her paper-cut skills and art pieces to the Chinese public. The traditional Swiss instrument Alphorn was played by the Lambercier family, a musician group who flew in for the event and the Swiss movie director Jürg Neuenschwander introduced his new documentary “The Chinese Recipe – bold and smart” to the local people on Movie Night. Without doubt, the SwissWeek did set new standards in 2016 in terms of culture presentation, communication and exchange.
2017
The organization of this year’s exhibition is already underway. We expect around 20 Swiss brands/companies to participate the SwissWeek 2017 again in Huaihai Park, Shanghai from May 10th – May 14th. As the platform is growing and expanding into different locations and various formats, SwissWeek in Chengdu and Nanjing are also under discussion.